Case Study · 2024–Present
Knowles Green — Wine Shop
I designed and developed a boutique e-commerce experience for a wine and cheese delicatessen, combining refined visual identity with a fast, responsive build.
Impact
Measurable growth since 2024
I joined Knowles Green as a shop assistant and quickly identified that their existing website was underperforming. I pitched a full redesign and rebuild from scratch — becoming their sole freelance web hire and the first client of my freelance studio LOUIUX in November 2023.
I took full ownership of the project: information architecture, UI design, front-end development, Shopify integration, and deployment. I rebuilt the homepage, events, shop, and about pages, and launched the online shop in February 2026.
Shopify · Ongoing
Built and maintained on Shopify
Alongside the design and front-end work, I built the full Knowles Green store on Shopify — setting up the product catalogue, collections, and checkout flow. I continue to maintain the store today, handling updates, seasonal changes, and ongoing improvements as the business grows.
View store →
01 — Visual Identity
Earthy sophistication, refined in every detail
The identity uses deep green tones, warm orange accents, and a soft cream base — reflecting tradition, quality, and warmth.
02 — The Problem
The old site was losing customers
- Visual — Inconsistent branding across pages
- Layout — Content breaking across screen sizes
- UX — Navigation unclear and difficult to use
- Mobile — No responsive experience
- Performance — Slow load times from unoptimised media
03 — The Solution
A complete rebuild from scratch
- Design — Consistent visual system across all pages
- Type — Responsive typography for all devices
- UX — Clear navigation and improved structure
- Build — Fully responsive layout
- Performance — Optimised assets and cleaner codebase
Client Feedback
"We were impressed not only with Louis's technical skills but also with his work ethic. He consistently met our deadlines, showed initiative, and displayed a genuine enthusiasm for his work… The website has already received positive feedback from customers, and it has strengthened our online presence significantly."
— Mark Dent, Co-Founder, Knowles Green