Case Study · 2024–Present
Knowles Green — Wine Shop
I designed and developed a boutique e-commerce experience for a wine and cheese delicatessen, combining refined visual identity with a fast, responsive build.
I designed and developed the website for Knowles Green — a boutique wine and cheese delicatessen in Cheshire. The goal was an elegant, user-friendly platform that reflects the brand's focus on quality and hospitality.
Working closely with the owners, I combined storytelling with usability — using refined design, strong typography, and clear navigation to translate the in-store experience into a digital product.
Shopify · Ongoing
Built and maintained on Shopify
Alongside the design and front-end work, I built the full Knowles Green store on Shopify — setting up the product catalogue, collections, and checkout flow. I continue to maintain the store today, handling updates, seasonal changes, and ongoing improvements as the business grows.
View store →
01 — Visual Identity
Earthy sophistication, refined in every detail
The identity uses deep green tones, warm orange accents, and a soft cream base — reflecting tradition, quality, and warmth.
02 — The Problem
The old site was losing customers
- Visual — Inconsistent branding across pages
- Layout — Content breaking across screen sizes
- UX — Navigation unclear and difficult to use
- Mobile — No responsive experience
- Performance — Slow load times from unoptimised media
03 — The Solution
A complete rebuild from scratch
- Design — Consistent visual system across all pages
- Type — Responsive typography for all devices
- UX — Clear navigation and improved structure
- Build — Fully responsive layout
- Performance — Optimised assets and cleaner codebase